Mark Tadajewski is the Editor of the Journal of Marketing Management. He is an honorary professor of marketing at the University of York in the UK, as well as the Open University, and Royal Holloway, University of London.
Here he points out that the history of advertising and marketing is deeply intertwined with developments in such areas as Mesmerism, hypnosis, psychical research, Theosophy, New Thought, and parapsychology. In particular, he highlights the role of Harlow Gale in the late nineteenth and early twentieth century, a specialist in advertising psychology and also a member of the Society for Psychical Research.
00:00 Introduction
03:01 The hidden history of marketing
13:44 The importance of psychical research
21:17 “Atmospherics” in marketing and advertising
27:02 Influence of the New Thought movement
31:44 The toxic side of marketing and advertising
38:45 New directions in marketing
46:21 Receptivity of the marketing community
51:42 What does it mean to be human?
55:00 Conclusion
(Recorded on July 24, 2025)
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Published on August 18, 2025