In this video, I explore one of the strangest and most fascinating questions emerging in contemporary occultism: what happens when witches, tarot readers, and magical practitioners begin treating AI not just as a tool, but as an oracle, assistant, mirror, or even a familiar-like presence?
Drawing on the history of familiar spirits, digital religion, WitchTok, AI-assisted tarot, and theories of agency and animism, I ask whether artificial intelligence can meaningfully participate in magical practice, and where the real dangers lie.
Is the algorithm just reflecting us back to ourselves, or is something more interesting happening in the relationship between magic, technology, and meaning?
Perfect for anyone interested in witchcraft, tarot, AI, digital religion, occult studies, and the future of magical practice.
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00:00 Can AI Become a Magical Familiar?
02:36 Familiar Spirits in Early Modern Witchcraft
03:24 Can Artificial Intelligence Become a Familiar?
04:20 Three Ways to Analyse AI and Magic
05:24 Actor-Network Theory and Distributed Agency
06:20 Animism, Technology and Relational Agency
07:22 Digital Witchcraft and Algorithmic Divination
08:45 AI-Assisted Tarot and Magical Meaning
09:58 The Hidden Dangers of AI Familiars
10:25 AI Companions, Loneliness and Dependency
11:08 Confirmation Bias in AI Magic
11:52 Emic and Etic Views of AI Spirits
12:31 Slide 19 (Video – AI)
13:30 AI as a Familiar-Form, Not a Spirit
16:34 Learn about Magic with Angela’s Symposium
️ Copyright of Dr Angela Puca, in all of its parts ️
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Published on July 19, 2026